After a tricky year for all of us, the demand for emergency food was at a record high – but so was your generosity. Thanks to our community – you guys have donated a whopping 24 tonnes of food during our annual Reverse Advent Calendar initiative. That’s 144,000 food items, equal to 57,217 meals for those who need it most. And double last years donations!
It was the third year of running our Reverse Advent Calendar initiative, which was set up to encourage Mindful Chef customers to give back and donate food to those in need at Christmas.
The concept is simple, customers add one non-perishable food item into an empty Mindful Chef box each day in December, then return them to us for free. In 2020, we teamed up with London’s largest food distribution charity, The Felix Project, to make sure your donations went to those who needed them the most.
Due to the pandemic, we needed our community’s support, more than ever, to help The Felix Project reach the additional 2.5 million meals needed this winter in London alone.
If you didn’t take part, it’s not too late to make a difference. We would love to encourage more people to donate to their local food bank where possible. Especially given that 7 in 10 households visiting food banks had never needed to before lockdown.
Find your local food bank here.