About 

Fred has worked with fish for over 30 years, he really knows his stuff and isn’t afraid to spread the word. He’s been driving the agenda for sustainable fishing and wants to shout from the rooftops just how easy it can be to turn out cracking fish dishes at home.

That’s why he created and put his name to Fish Said Fred. And why we’re working together to change the image of seafood as something elegant and inaccessible to a tasty weekday staple.

With Fish Said Fred, you get decent portions, top quality and, of course, responsible sourcing. They do right by their fish, so you get fish you really want to put on the table.

And, as Fred says, “It means putting every one of my 30 years’ experience in the business to good use every single day. If I can help you be even a quarter as bonkers about fish as I am, I’ll be a very happy man"