Our Reverse Advent Calendar is back. For the sixth year in a row, we’re turning the traditional advent calendar on its head and asking you to give back instead.
20 days to make a difference
Every December we partner with The Felix Project to help some of the 4 million people in the UK facing food poverty.
For 20 days over the festive period, from 1st – 20th December, you can turn your empty Mindful Chef box into an advent calendar and make someone’s Christmas brighter.
Simply pop one non–perishable food item in daily, then return it free of charge using a DPD drop-off point. We make up the final four days. All your generous donations are distributed to those in need via our charity partner The Felix Project, London’s largest food distribution charity.
We’re so proud to be running this initiative for the sixth year in a row; since we first came up with the idea, together with our community, we have donated over 71 tonnes of food (over 170,000 meals!).
“The year round support we receive from Mindful Chef is incredible and the reverse advent calendar makes such a difference, giving our recipients much needed long life ambient food at a crucial time of the year.” Richard, Head of Food Supply at The Felix Project.
How to take part:
- Pop a non-perishable food item into your Mindful Chef box (or another cardboard box) daily between 1st-20th December.
- Stick the DPD returns label on (don’t forget to remove old delivery labels and yellow food stickers!)
- Take the box to your closest DPD drop off point. Visit www.dpd.co.uk/pickuplocator to find your nearest location.
- We’ll add the food items for the final 4 days.
Look out for everything you need to take part in your recipe box throughout December.
Where does the food go?
The Felix Project makes sure that quality surplus food makes it to those who need it most – whether that’s low-income families, the elderly, the homeless, refugees or victims of abuse. As London’s largest food distribution charity, The Felix Project aims to deliver enough food for at least 2 million meals this Christmas. That’s why we’re so proud to partner with them.
We know that there is more than enough food to go around, yet in the UK, approximately 7 million tonnes of food is wasted every year. We want to make sure less food goes to waste and instead goes to those who need it, which is why we’ve teamed up with them on this years Reverse Advent Calendar. #ReverseAdventCalendar.
Help us spread the word
This Christmas is going to hit people harder than ever, so the more people that join the Reverse Advent Calendar, the more we can make a difference.
Mention #ReverseAdventCalendar and tag @mindfulchefuk.